About Amura Health
Amura Health is a healthcare-focused division of Amura, specializing in digital marketing and engagement solutions for healthcare providers, wellness brands, and medical services. With a data-driven approach, Amura Health aims to empower healthcare businesses by improving patient engagement, streamlining digital outreach, and enabling precise targeting based on healthcare needs. As demand for digital healthcare solutions rose, Amura Health sought a technology partner to support platform scalability, enhance data integration, and optimize patient data security.
The Challenge: Scaling Digital Outreach and Ensuring Patient Data Privacy
Amura Health required a secure, scalable platform capable of managing large volumes of patient data while ensuring regulatory compliance with healthcare standards. The team needed experts in health data analytics, CRM integrations, and data privacy compliance to help build a platform that could scale with demand, handle patient data securely, and streamline patient interactions.
Supersourcing’s Solution: Data Security, CRM Enhancement, and Marketing Automation
Supersourcing provided Amura Health with a team of healthcare data engineers, CRM specialists, and compliance consultants to scale the platform’s capabilities and support patient engagement effectively.
- HIPAA-Compliant Data Security and Privacy Understanding the critical need for data security in healthcare, Supersourcing implemented stringent encryption protocols, access controls, and automated compliance monitoring to meet HIPAA and GDPR requirements. This ensured that patient data was handled safely, building patient trust and aligning with healthcare industry standards.
- Enhanced CRM Integration for Personalized Patient Engagement Supersourcing integrated an advanced CRM that allowed Amura Health to manage patient interactions more effectively. This included tools for personalized engagement, allowing healthcare providers to communicate with patients based on medical needs, previous interactions, and treatment history.
- Automated Marketing Campaigns for Targeted Healthcare Outreach Supersourcing developed customized marketing automation tools that enabled Amura Health to launch campaigns tailored to patient needs, such as wellness checkups or preventive care. This allowed Amura Health to increase patient engagement rates while reducing manual workload.
Results and Impact
Supersourcing’s technical and compliance-focused solutions helped Amura Health enhance digital outreach capabilities and maintain secure, personalized patient interactions:
- 40% Increase in Patient Engagement: Targeted outreach through automated marketing and CRM integration improved patient response rates and satisfaction.
- Improved Data Security Compliance: HIPAA-compliant protocols strengthened data privacy, aligning Amura Health with industry standards and improving patient trust.
- Efficient Marketing Operations: Automated tools allowed Amura Health to handle a larger volume of campaigns, delivering timely healthcare messages without additional manual effort.
Testimonial from Amura Health
"Supersourcing has been a trusted partner in supporting our digital health initiatives. Their expertise in data security, CRM integration, and healthcare-specific marketing has allowed us to serve our clients better and engage patients in a meaningful, secure way. We look forward to more success together."
– Amura Health Team
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