In this digital marketing era, the social media application market is booming with numerous opportunities, especially for startup businesses. Thus, making it essential to invest time, money, and efforts to develop one for the business. Social media users include 90% of millennials and 80% of the firms. With all the technological advancements offering various tools and techniques, it is no more difficult to turn the idea of creating a social media application into digital reality. In the next section, let us see some of the tips to remember while creating it.
10 Things You Have to Include in your Social Media Application
Users often use social media apps to find something that they need or which interests them. Hence, venturing into it will be quite advantageous for your business by quickly reaching the target group and meeting their needs.
Here are some features which you must not forget to add during the social media application development:
1. App Must Be Secure
This is the most crucial concern in the digital era. Since everything is online, there is a rising threat because of cybercrime. Identity theft is a severe issue that causes loss of finance and also breaches personal security. All these issues necessitate that the app that you are developing should be secured to ensure the users that their data is safe. Therefore, there are no chances of those being stolen and used illegally. Even a small vulnerability can waste all your efforts as the users will immediately abandon the app, and your business’s reputation will be severely damaged. So, this is the most important thing to remember and implement during app development.
Here are some features you must include:
- A secured login feature with re-authentication needed for various actions.
- Using additional encryption layers for data encryption to make sure that the cryptography remains intact.
- Restricting the login capability to online mode only.
- Make sure to use SSL and insist on SSL chain verification.
- Using secured techniques for coding.
2. Supporting Multiple Languages
If your business doesn’t just focus on a particular smaller user group, then it is a good idea to consider this factor. Because when people from various places use it, they need the right language to understand the content and express their thoughts on it.
Research shows that 49% of the users often select their local language instead of English while using the app. Try to research the market properly to know about the languages used by the target audience or prospective customers so that they are easily attracted to it.
3. Compatible with Various OS and Devices
Apps should be designed such that people can use them easily, and it works on all mobile and tablets in iOS or Android platforms to cater to a vast consumer base. Certain apps are designed to work even in smartwatches.
An app that responds fast keeps up users’ interest and avoids chances of being eliminated by them. Some apps work well on phones, but they are not scaled well to work on tablets and smartwatches, which is a huge downside because when people love an app, they will surely try to use it on all possible devices they have. So better to ensure that the app is easily scalable.
5. Easy Navigation and Personalization
The app must be simple and user-friendly so that users don’t have to put a lot of effort into learning to use it. As, the lack of time will make users abandon it if more time has to be invested in learning how to use it.
Studies show that the lack of a better user interface or user experience within the app prevents 50% of the target audience from engaging with your brand in the future. If the app’s performance is poor, 90% of the users stop using it, and 86% of users even uninstall it out of frustration.
Apps that offer a personalized experience to users easily engage many audiences as they do not start looking for other apps to fulfil their requirements.
6. Landing Screen Should Look Appealing
The landing screen is the primary navigation page for your app. So, if it looks attractive and easy to navigate, users will be convinced to keep using it instead of getting frustrated and finding alternative apps to get their work done.
Use animations, videos, vivid colors, and simple content to grab the users’ attention and emotions. There should be structured sections with a clear call to action button. All these can combinedly help keep the users connected and ensure a higher conversion rate for your business.
7. Advanced Search Feature in Apps
This helps users find exactly what they are looking for. It is mainly essential when there is a large database linked to your app. If there is no robust search feature, then in this scenario, it will take a lot of time for users to manually find anything. As a result, it might make them avoid using the app again. There should be a search bar at the top where typing the keyword or phrase can help the user search for relevant content instantly.
8. Using Machine Learning and Artificial Intelligence
People love intelligent apps. Thus, Data Science has advanced enough to enable people to use this feature for their convenience. Incorporating it in the app is an added advantage as it can enhance the interactiveness. It also collects the data that can be used to gauge consumer needs. Based on this, a strategy can be formulated for improving the sales and hence the return on investment.
9. Incorporating Augmented Reality
Studies show that users are significantly impacted by augmented reality. On the mobile platform, they are keen to have AR experience in various avatars and apps. This makes it important for social media application developers to find new ways of leveraging ARKit for iOS and ArCore for Android. So, if you want to enhance the demand of your app and enhance its popularity, then provide users with a combined real and virtual world experience.
10. Option to Use the App Offline
Very few apps come with this feature. At least if your app does not involve the use of any confidential information about the user, you can let them use it offline even when there is low or no internet connectivity.
Some Simple Ways of Monetizing the Social Media Application
Once the app is developed, you can follow the steps mentioned below to make it sustainable in the market for a longer time.
1. Opt for Selling it Directly to Your Target Audience
In this, make sure to avoid too much self-promotion. The content should be a perfect balance of useful content that looks appealing to prospective customers and the existing ones.
2. Make Product-Centric Videos
This involves video marketing which can generate revenue through views. Managing video content can help build a large customer base because people love watching videos rather than going through written content.
3. Generate Lead
Always try to focus on your potential social media customers. So that you can generate leads based on their needs and choice. Make them feel how your brand can meet all their needs or address a particular issue. In addition to that, help them know how it can enhance their lives to get convinced to use your product.
Social Media Application development deals more with user experience by providing them with something that they are desperately looking for and using which their lives will become better. Since there are already marketing giants in the current scenario. So, the app developments need a lot of strategies and focus on thriving in the cutthroat competition.
It should be future proof so that people keep on using it for years without switching over to something latest. This needs continuous improvement by taking user feedback and efficiently implementing the latest technologies.
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