Client Overview
The Ecofin App was designed to provide users with a comprehensive financial management tool, featuring streamlined loan applications, secure transactions, and easy-to-navigate profile management. The app targeted a broad audience seeking efficient, tech-driven financial solutions.
The Journey to Success
Phase 1: Identifying Challenges (Months 1-2)
The Ecofin App team approached us to refine their user experience and enhance key functionalities. Primary challenges included:
- Complex Onboarding: The registration and KYC verification processes were lengthy and complicated for new users.
- Profile and Employment Information: Users found it difficult to update and manage their personal and employment details.
- Loan Application and Management: The process for applying for and tracking loans was not user-friendly.
- Security Concerns: Implementing robust yet seamless authentication measures like MPIN and OTP verifications was essential.
- Interactive Financial Tools: The app lacked user-friendly financial tools like loan calculators and payment setup options.
Key Insight: The Ecofin App needed a streamlined interface that prioritized user convenience, simplified financial interactions, and reinforced security measures.
Phase 2: Designing the Solution (Months 3-5)
We worked closely with the Ecofin App team to build a user-centric UI that catered to the needs of both new and existing users.
Key Features Built:
- Simplified Onboarding with KYC Integration: Redesigned registration and KYC upload screens for a smoother, step-by-step onboarding process.
- Profile and Employment Management: Created intuitive profile sections with editable personal and employment information fields.
- Enhanced Loan Application Workflow: Improved the new loan application screens with guided steps and easy-to-use input fields.
- Robust Authentication Features: Integrated MPIN and OTP verifications to enhance user security without adding friction.
- Financial Tools: Introduced interactive loan calculators for users to estimate repayments over different periods (90 and 180 days).
Tech Stack:
- Prototyping and Collaboration: Used InVision for prototyping and collaborative feedback.
- Front-End and Back-End Development: Employed advanced frameworks for smooth interactions and secure data handling.
- Security Integration: Implemented multi-layered authentication mechanisms for enhanced security.
Phase 3: Development and Implementation (Months 6-8)
Focused on developing and integrating the redesigned features into the app:
- Built a step-by-step onboarding and KYC upload process.
- Enhanced the profile management and loan application workflows.
- Implemented real-time data validation and secure MPIN setup.
Phase 4: User Testing and Final Rollout (Months 9-10)
Conducted beta testing with target users to ensure app functionalities met user expectations:
- Collected feedback on the onboarding, profile management, and loan application processes.
- Iterated on UI/UX elements based on user suggestions to improve usability.
- Launched the app with full support for continuous user feedback and updates.
Results and Impact
Quantitative Results:
- 40% Reduction in Onboarding Time: Simplified registration and KYC screens led to quicker user sign-ups.
- 30% Increase in Loan Applications: Improved loan application workflows encouraged more users to apply for loans.
- 20% Higher User Retention: Enhanced security and profile management features kept users engaged.
- 15% Increase in Engagement with Financial Tools: The interactive loan calculator was well-received and frequently used.
Qualitative Results:
- Users appreciated the straightforward KYC verification and intuitive loan application steps.
- Positive feedback highlighted the user-friendly profile editing and secure MPIN integration.
Why Choose Us for Your App Development?
- User-Focused Design: We prioritize user needs and ease of use in every project.
- Cutting-Edge Technology: We integrate modern security and financial tools that elevate user experience.
- Full Support: From initial design to final rollout and post-launch improvements, we support your app’s growth.
Ready to elevate your financial app? Contact us for a custom solution that meets your business and user needs.
Testimonial from a Key User
“The new version of the Ecofin App made managing my financial details and applying for loans seamless. The interactive loan calculator and easy onboarding made it my go-to financial tool.”
