Creating a mobile app is your way of filling in the missing pieces in
the online world. You probably have thousands of ideas to develop a
mobile app every day, but how many of those ideas have come true?
Trending ideas about mobile app development have changed the face of the
technical world.


There is an app for everything— food delivery, music, cab service,
shopping, etc. It takes more than just an idea to develop an app; it
takes your time, resources, and most importantly, it takes a huge
investment, and if that idea fails, that is a horror nobody wants to
experience.


Mobile app development is done by following the trending app ideas,
researching them, and seeing what resources are required in the making.
Study who your competition is, what is it that they don’t offer, so you
can. Also, do a broad analysis of the industries that are not related to
your own to get ideas about mobile app development.

Go through this blog point by point, so you get a clearer idea about
how to develop a good and successful mobile app:


Why Market Research Needed?


Researching your mobile app development market is one of the most
important things you should do before creating an app. The market
research gives the appropriate features you need to bring your mobile
app ideas into reality.


Customer research is the secret behind the success of a mobile app.
There are over 2.8 million apps on Google Play Store and 2.2 million
apps on the Apple Store, and you are creating an app that is probably
there. How do you work on the relevant features that have not yet been
discovered in the market or something that the customer is willing to
pay any amount to get a hold of the service?

Research helps you to give people a better User Experience

If you do first-hand research on your audience, you will be able to
provide a one-of-a-kind user experience.

But, if you are not able to fulfil the customer’s expectations on how
the app will work or how they should use it, they will find some other
app as a replacement.


A great user experience will build trust and give the satisfaction
needed to keep using the app seamlessly. Thorough research on your
target audience, colours and fonts, competitors, the user’s needs, etc.,
are required before starting the mobile app development.



Phases of Market Research for Mobile App Development

A Mobile App Developer has to go through certain phases to do the right
kind of market research and before starting the work on their app.

Here are some phases explained step by step for you-

1. Defining your Target Audience


To market your app the best way, try reaching out to your target audience.
Technically, you cannot reach out to everyone. You can study these options
because they will help you target your audience for you-

  • Demographics
  • Lifestyle
  • Habits
  • Psychographics

You can now frame questions targeting all of these points above to
understand the needs of your audience like :

  • Features that the right audience wants in your app.
  • Usability aspect of the app.
  • What do the customers aspire to?
  • The trends of the industry of mobile app development.

The outcomes of the following points will help your mobile app ideas become
trending app ideas.

2. Conduct a Competitors Research


Your mobile app idea can be one in a billion, but it would help you if you
could just look at who your competitors are and what they have been up to.
You need to thoroughly research the factors or small points that can lead
to your app’s huge success.

The research you conduct will help you build innovative features in your
apps, integrate the usability aspects, and remain relevant and original.

3. Conduct a SWOT Analysis

You are strengthening your mobile app idea if you conduct a SWOT
Analysis. Have a look at the preview of a quick SWOT analysis-

Preview of a SWOT Analysis Table

Strengths Weaknesses Opportunities Threats
It will determine the strength of your app’s idea Assesses the weaknesses of your app’s idea It will help you understand the opportunities that your app has.
 		Points out the threats you have with your idea.
List your advantages. Identifies your revenue generation. Helps you identify the weaknesses of your competitors Lists the challenges that you might face during the process
Define USP Identifies what to discard Comprehends the behaviour of the user Identifies funding issues that you might face in the future
Defines the goals of your app List the improvement factors Discovers the latest technology factors that are trending Keeps a check if your app is within the industry standards.

4. Define your Pitch


Now, you need to define your pitch. Here you will clearly explain what
your app is about and what your idea is. Use eye-catching and engaging
headlines and articles to attract more customers. Also, you can add the
link to the landing page.

5. Build a Business Plan

Without a business plan, there will be no app to launch. A business plan
is your road map that will include sales, revenue, profit, audience, etc.


A Business Plan will help you to go step by step in the mobile app
development process. Having a business plan will let you know what
resources do you need and what are the points that you need to work on or
smelting that can make you lack.

Here are some points that you can use to build a business plan-



How to Do Research for Mobile App Development?

The main goal of the research you do is to determine how you will
position your brand in the market. To do this, you need to have a
captivating brand story and USP.

When you begin your research, you need to work on the following aspects
to achieve what you desire for-.

  • Find out if there is a need for your product in the market? Is anyone
    else offering the same features as yours?
  • Define the perspective that your business model has.
  • How to strategize your marketing ideas?
  • What is the strength of your product’s core?
  • Strengthen your social media’s presence.

Find Best Ideas

Developing a mobile app is not an easy task. You need an idea that will
change the lives of people forever.

Here is a list of how to find the best ideas to develop a mobile
app-

1. Take a look at your Customers

Before generating a mobile app idea, you need to take a look at your
customers. As a company, you need to make sure about what your customers
need, want, and complain about.


Watch out for how your customers use your app, the features they like the
most. Pay attention to how they spend their time while using your app.
Once you start to follow their activity, try to converse with them by
sending them survey questionnaires or schedule calls on how they like your
app and what are the things that they want to change.

2. Take a look at your Marketing


To get the best idea of mobile app development, you need to know your
marketing strategies and work on how to drive sales and leads on your app.
These are the factors that will help you to generate a mobile app idea.
Your sales team will let you know from time to time how you are doing, how
many sales you do, and the parameters of success.

3. Compare App Ideas


You need to compare your app ideas with other app ideas that already exist
in the world. Make sure you use the right mobile app development methods
to develop your app and get success. There are many app development
platforms; compare the best ones by mapping out the features and how they
work on mobile and a website. Work on the following points while comparing
your ideas-

  • Features of your mobile app.
  • Is your app only mobile responsive, or does it work on desktop too?
  • Performance of your app
  • Hardware features access.
  • The cost of development
  • The time needed to develop an app.
  • How easy it is to deploy the mobile app on other platforms.

Following are the questions that you can work on while comparing your app
idea with others.

4. Identify Problems and Questions

To get the best results for your app, identify the problems users are
facing. Once your app is in the market, there will be good and bad reviews
on your app.


As a developer, it is your job to identify the user’s problems while using
your app and fix them. Address the user’s questions and answer them so
that they know that they are being heard. Try to successfully solve the
issues and bugs that the customer is facing while using your app.