According to market research, almost 90% of smartphone users spend time using apps while they are using their phones. Due to this, the online retailing industry has evolved rapidly and wildly. In today’s world, almost every
business is regaining its pace with mobile apps as they add value to their brands and eCommerce businesses. They have been winning the race in attracting new customers regularly. This has been achieved by taking bricks and
mortar business to online shopping app stores. It establishes engagement and supports better connections to the end-users. The online retailing trend is increasing every year. In the American market alone, about 48% of increase
has been recorded annually in the mobile app for retail businesses. Evidently, the online shopping apps are gobbling the complete physical retail market, rapidly gaining new users, and generating massive profits with the online
retailing business structure.

Online Retailing

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Building mobile apps
for retail businesses is not a very tedious and costly process. Almost every small, medium, and large business owner can afford it. In addition to that, there are a majority and different varieties of scales of
app development agencies
that exist. These make it much easier for retailers to take their physical business into an online store. Therefore, the trend of apps for retailers is gaining the market at a rapid pace. Despite all such facilities, the Online
Shopping Apps holds a significant number of advantages as well. These are attracting retailers to take their businesses online. Let us take a look over some major reasons why retailers should consider online retailing or why
they should convert their bricks and mortar business into an online store. But before that, we must first learn what online retailing stands for.


What do you mean by Online Retailing?

The revolution of mobile and the internet has given a new height to the retail industry and changed the way retailers can interact with their customers. Moreover, the increased penetration of smartphones has also impacted
and changed the customer’s buying habits.

Online Retailing

 

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Hence, we can define Online Retailing as – the process of selling goods and services through a mobile application or website. Online Retailing includes both business-to-business (B2B) and
business-to-consumer (B2C) sales of goods and services. It includes a whole wide range of companies and industries which are attracting users through websites, online shopping apps, online marketing strategies, efficient
distribution of products or services, and customer data analytics. Establishing a successful online store requires strong branding and good customer attraction. The website or app must be very user-friendly, engaging, easily
navigable, and must regularly update features to meet customers changing demands. The offered products and services should stand out from any competitor’s offerings and give a valuable addition and benefit to the consumers.
Online Retailing can be carried out and promoted through social media in a number of ways. These methods are beneficial to generate quality leads and build a good business through social commerce apps.

Online Retailing

Source: Rawpixel Website

Users prefer Online Shopping App over Mobile Site due to the following reasons:

  1. Mobile Apps are more convenient to use.
  2. Online Shopping Apps are much faster as compared to mobile sites.
  3. Mobile Apps provide personalized and selected settings.
  4. Online Retailing apps provide benefits and rewards to their users for using mobile apps.
  5. Mobile apps provide more personalized content to their users.
  6. Online Shopping Apps allows users to find better deals.
  7. Mobile apps are more entertaining to use as compared to websites or mobile sites.