Facebook apps are in no way a new type of technology. They have been around for the best part of a decade now, even though their usage has at best been intermittent. However, as new marketing types have been emerging in response to social media’s growth, Facebook apps have come to the fore once more. To develop a successful Facebook app can help you engage with your customers in entirely new methods. The fact that they are coded enables them to have many features significantly different from a traditional Facebook page or group.
However, as the number of Facebook apps has been growing, so has the competition among various apps. Just like a mobile apps store on Android or iOS, developers can also post their apps to the Facebook apps store for other users to utilize. This has meant that certain best practices need to be followed in developing Facebook apps to ensure that they are popular and do well at customer engagement.

14 Tips to Develop a Successful Facebook App

Here are some tips that will enable you to develop a successful Facebook app.

1. Custom Tabs

A custom tab in a Facebook app is like a separate website within the app. Custom Tabs can be used for many different purposes since they allow you to redirect your customer to another location without needing to exit the app necessarily. A Custom Tab is among the most popular features of Facebook apps, and in fact, several different apps are made up only of custom tabs. Whether you are a restaurant that wants to redirect to its menu or a page running sweepstakes, custom tabs can be used for almost every business or page on Facebook.

2. Email and Registration

This feature helps to develop a successful Facebook app; as it can act as a method to capture your users’ emails or contact details. Traditionally, engaging on Facebook meant you had to connect with users on Messenger. However, you can also create an app that allows people to enter their contact details to enable you to call them. This feature of Facebook apps is significant if you run a function that requires mandatory contact with customers, such as customer care. If you are selling products but not publishing prices, these forms can allow users to express interest in your product.

3. Polls and Quizzes

Polls and Quizzes have various uses for businesses on Facebook. Polling can be used not just by businesses but also by individual users to connect with their followers. Suppose you are running a contest that involves your followers answering questions. In that case, you can save them the inconvenience of having to be redirected to another website or even having to answer questions in a Facebook post by creating an app that runs and captures answers in the Facebook UI itself. Similarly, if you are running a poll to engage with your customers, a Facebook app can help you customize your poll with many options provided by programming.

4. Blog or Feed

An app that showcases your blog or RSS feed on Facebook might be considered an extension of a custom tab. It can also allow your followers to engage with your app without necessarily having to visit your blog. It also increases the number of impressions on your blog. Along with that, it will enable you to not rely entirely on search engine traffic to draw people to the content you are creating.

5. Posting to Facebook

One of the best features to include to develop a successful Facebook app is scheduling posts. Use your coding powers to allow users to post all types of content on Facebook later or even to post continuously at a given frequency. These apps are beneficial for Facebook pages that are looking to post only during peak hours or at times of the day when their users are the most active. While several apps based entirely on this feature are already available. This is still a great option as an added feature in a more comprehensive app.

6. Integrate Your Social Media Accounts

Much in the same way as you would on a website, it makes a lot of sense to integrate your social media accounts on your Facebook app. If you have many followers, it is unreasonable to expect them to visit all your different social media accounts separately. To develop a successful Facebook app, make it as comprehensive as possible – integrate it within your Twitter feed, Instagram, Pinterest, or even YouTube. This is also bound to improve your followers on each of these platforms.

7. Add Your Products

Customer convenience is the key to develop a successful Facebook app. If you are an eCommerce company, you would generally spend a lot of energy and resources building your site. However, in a saturated market as eCommerce, it is best to have as many avenues to showcase your products as possible. This is especially true if you are manufacturing and selling your products. Using Facebook apps, you can showcase your products on a separate tab on your page. This will allow your followers to browse through the range of products you offer without visiting your website.

8. Contests

The ability to use Facebook apps for contests has been hinted at earlier, but this is a legitimate feature you can add to your app to engage with your customers. Contests are not just about polls and Quizzes. You can conduct sweepstakes and even picture caption contests using Facebook apps. The only limit to the type of content you can conduct using a Facebook app is your coding ability. To develop a successful Facebook app, make sure the most incredible variety of competitions can be conducted using it.

9. Live Video

The viewership of live videos has been accelerating over the past few years. And this acceleration has been led not by YouTube but by Facebook. Facebook Live videos are viral, and creating an app that allows you to stream live videos to your page, website, or timeline can be a lucrative prospect. Live video apps can help you increase your viewership and the reach of your page and business.

10. Review and Feedback

During its early days, Facebook had a tool using which businesses could ask users to rate their business or give feedback. As the tool’s coverage and usage have decreased, Facebook apps can now ask users for feedback. An advantage of using Facebook apps is that eCommerce businesses can ensure that only bona fide buyers are reviewing the business. You can also transfer reviews from your website to the app.

11. Coupons and Offers

Facebook apps can provide users with a list of coupons and offers that customers can avail themselves. You can make this list dynamic to directly include all the new offers you post on your website. Alternatively, you can update this list manually in the code.

12. Schedule Appointments

Suppose you would like to talk with your customers or love to chat with your followers individually. In that case, you can develop a successful Facebook app that contains the capability to schedule appointments. You can make your calendar spaces public and set up specific times every week to engage with people.

13. Statistics

Regardless of the type of app you create, it is always necessary to keep an eye on its performance to develop a successful Facebook app. Facebook provides powerful statistical tools. It will help you understand how well your app is doing through engagement and monetization statistics. You get multiple levels of information from the number of hits your app is getting to where your customers are based. Such data is integral to enable you to keep on improving your app until it becomes a market leader.

14. Design

The design of your app must never be compromised. You must carefully consider the design you are offering your customers on the app. If your app contains multiple features, you must ensure that the components are placed statistically to maximize user engagement. The UI of your app must necessarily be intuitive and easy for your users to understand. An app with many features but a cluttered design is bound to fail, and to develop a successful Facebook app and easy-to-understand design is a must.


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