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7 UX Tips To Reduce Landing Page Bounce Rate

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reduce landing page bounce rate

Is your bounce rate excessively high? Would you like to lessen your bounce rate? In this article, we will share demonstrated user experience tips to reduce landing page bounce rate.

High bounce rate is perhaps the most widely recognized transformation executioner. On the off chance that most of your clients are forsaking your site on the primary page, then, at that point you don’t get an opportunity to change them into supporters or clients.

Poor UX can make potential users leave the platform instantly. It occurs too frequently on a company’s landing page, where the client relationship isn’t yet shaped and delicate. Organizations that neglect to improve their landing pages run the risk of making a bad user experience and results in a high bounce rate. Thus, here are the 7 points to work upon to improve user experience and reduce landing page bounce rate. It will assist you with improving your landing page so that each end-user will be more likely to convert.

What is the Bounce Rate? 

Bounce rate is the percentage of clients who land on your site and choose to leave without visiting any other page. 

A higher bounce rate demonstrates that you couldn’t persuade the client to remain and follow up on your source of inspiration (i.e. purchase your item). 

A user can bounce from your webpage by tapping on a link to a different website, tapping the back button to leave your site, shutting the open window/tab, composing another URL, or because of session time out (brought about by web facilitating mistakes).

Well, it might also give a perception that is simply a normal user behavior right? Well indeed, it is, yet there is such an incredible concept as a good bounce rate versus bad bounce rate. 

Let’s learn about average skip rate by industry benchmarks, and figure out what’s a good bounce rate. 

Average Bounce Rate by Industry + What’s a Good Bounce Rate? 

You might be thinking about what is a good bounce rate? Indeed, the overall general guideline is that:

  • 80%+ is Terrible 
  • 70 – 80% is Poor 
  • 50 – 70% is Average 
  • 30 – 50% is Excellent 
  • 20% or beneath is likely a Tracking Error (because of duplicate analytics code, erroneous execution of event tracking, third-party addons, for example, live chat plugins). 

Take a look at the below diagram to see an average bounce rate by industry:

 

However, if you have a higher than average bounce rate, it very well may be brought about by one of numerous reasons. For example, slow load time, bad design, poor usability, lack of a clear call-to-action, poor navigation, and so forth.

7 Ways To Improve UX and Reduce Landing Page Bounce Rate

1. Give a Better Overall User Experience

User experience is the general inclination of a user while they are interacting with a website. Good user experience is the point at which a user finds a site simple to use as well as satisfying.

Making a usable site that looks similarly extraordinary on all gadgets and platforms is the initial step towards the path. Cautiously keep an eye on how your users act and what influences their choices. It will help you to analyze the issues and build such a platform to reduce landing page bounce rate.

2. Streamline Your Call of Action Placement 

Most users decide whether or not they like a website in the first couple of seconds. Frequently with a simple look at the visible region without scrolling. This region contrasts from one gadget to the other.

Since you understand what your users are looking at, you can improve that area. It should quickly describe what you are selling and there should be a noticeably visible call to action.

Make your call to action honest and clear. Misdirecting users will make a bad user experience which is the main reason for high bounce rate and low conversions.

3. Improve Speed of Your Website

As discussed above, users decide about a site in a few seconds. You would prefer not to waste this time showing them a clear page loading scripts and downloading content. 

Using tools such as Pingdom and Google Page Speed, you can optimize and reduce landing page bounce rate.

According to Strangeloop, a one-second delay can cost you 7% of sales, 11% less pageviews, and a 16% reduction in customer satisfaction. 

To improve the speed of your site, you should optimize your pictures, utilize a Content Delivery Network, add better cache memory, and switch to a quick hosting provider. One of the speediest and easiest ways to keep your website speedy is by using a CDN. 

4. A/B Testing + Targeted Landing Pages 

It’s conceivable that your call-to-action or headline isn’t working. That is the reason it’s important to take the A/B testing. Use distinctive content techniques on each page and run A/B split tests to see how every one of them performs. 

You can likewise make different landing pages, targeting various audiences, keywords, regions, and so forth.

However, if you are serving a worldwide audience, you can recognize the user’s location and show them a localized landing page. Showing users content in their own language, cultural background, and currency enormously improves user experience.

5. Use Video To Engage Your Audience 

Videos are exceptionally engaging and grab attention more than text or even pictures. You can utilize a full screen video as a background, or add it close to your call of action.

Videos are incredibly powerful. You can use music, sound, animations, colors, narrations and a wide range of types of influence tools.  You can make a viable video presentation with a small budget by hiring an expert freelancer

6. Utilize High-Quality Images to Captivate User Attention

Images are another successful tool that you can use to reduce landing page bounce rate.

The explanation is that countless websites use top notch photos as full screen backgrounds that they have demonstrated to be effective. Organizations like Google that were renowned for their plain white foundation and moderate layouts are presently using high-quality images on their landing pages.

You can buy professional photos from different stock photography sites. There are several online websites that offer royalty-free pictures also. You can utilize these high-quality pictures as full screen background, parallax background, background slides, or as inline images close to your call to action.

7. Let Your Customers Speak for You

You will see it on numerous sites a small testimonial slider, showing a statement from each client at a time. While it does the job, you can make it significantly more effective. Convert your testimonials into success stories with real narrating elements like video, illustrations, audio to feature your clients. People love success stories and they would need to read more. 

Conclusion

Bounce rate is a key metric since it enlightens you so much regarding your advanced advertising, importance and user experience. Reduce landing page bounce rate to ensure you hold it under tight restraints. Such a large number of bounce can hinder your changes, and once in a while even influence your SEO. Despite the fact that having a high bounce rate typically has a regrettable underlying meaning, sometimes it’s quite ordinary (single-page sites). 

To get much more exact data try to cross-reference your landing page bounce rate with different measurements, for example, “time spent” on your site. This will assist you with diagnosing the specific tricky region which needs consideration. Thus, you need expert hand assistance to enhance user experience. So, search for such agencies and you are at the right platform of Supersourcing. Here is the list of top UI/UX designing agencies that can introduce top UX tips to reduce landing page bounce rate.

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Mayank Pratap
Mayank Pratap

Mayank Pratap Singh Top writer at Entrepreneur.com, the startup, Hackernoon, StartupGrind | Helped 500+ founders to build awesome Web & App products, Hire Remote Engineers | 30+ funded, 6 selected in Y-Combinator | More than 50 founders from MIT DeltaV & Harvard innovation lab has used Supersourcing

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