The global e-commerce industry is growing at a rapid pace and has contributed significantly to the worldwide retail sales figure in the past few years. eCommerce is the future of global commerce; it is all set to be the norm as more people are accepting this method of buying and selling goods.
The primary reason behind the growth of the e-commerce sector is the convenience quotient. It makes the shopping experience as convenient as possible with the use of all tech available in our times.
eCommerce companies have made it easier for people to make purchases. All they have to do is visit the website using their internet-powered devices, select the goods that they want, and checkout by paying the given amount.
Without going anywhere, you get your goods home delivered. Long queues at the shopping malls are a major deterrent for many who don’t want to waste time and effort purchasing a particular product. eCommerce primarily caters to this problem faced by a majority of people.
The growth of the e-commerce sector has also invited many new participants in this industry. If you are in the e-commerce space, you must be aware that there is a growing need to differentiate and stand out from the competition to win in this space. One of the most important things is developing an e-commerce app in addition to your website.
You can easily avail services for yourself from some of the most reputed software development companies and create your app. Now, most people are getting accustomed to using multiple apps daily to get their work done. An online shopping app will help alleviate the user experience, make things more organized and offer better navigation to the user.
The user interface and experience can surely be a conversion booster.
Dos & Don’ts of Creating an Online Shopping App
In the modern digital era, what matters the most for a customer is the user experience and brand’s support. The need for personalization of goods and services is a must in the contemporary world.
You just cannot go on with a ‘one size fits all’ approach. An e-commerce application specifically should cater to the personalization of services that help deliver a good customer experience. Let’s delve deeper into some of the major dos and don’ts of building an e-commerce application.
1. Registration Process in Online Shopping App
You should not be asking for irrelevant information from the user just for the sake of gathering more data. Your registration process shouldn’t be cumbersome as the online audience has a very short attention span, and they might leave your app/website midway.
You should also avoid a complicated password requirement. One should make the registration process as simple as possible by also offering guest login features. The whole registration process can be divided into multiple segments such as personal information, shipping details, contact info, etc. One of the best practices to follow includes just mobile verification instead of email verification’s added burdens.
2. Product Catalog of Online Shopping App
One of the major deterrents that stop users from buying on an online store is a randomly distributed product catalog. You should avoid randomly spreading products within the app. However, can follow the best practices and arrange the products in specific categories before uploading them to the application.
You can take it a step further by offering personalized listings based on user preference and purchase history. It would be best if you always display the trending and discounted items on the homepage. Discounts and offers lure in more customers, compelling them to buy and buy sooner.
3. Product Description
Your product description should not be too long or complicated for the average user to understand. It should be such that even people with little command over the language can identify your products benefits.
Using bullet points in the product description is also recommended as it helps with better readability. You can also try putting a section that depicts all the features at a glance. Your product description should start with a problem that your product solves and highlight the USP of the same.
4. Push Notifications
Are you aware of the fact that as much as 71% of app uninstallation happens because of too many notifications? Customers have multiple applications on their phones, and they receive some or the other notification from each app.
You should avoid too many disturbances using push notifications. Before sending any notification, one should seek the user’s approval. You can try sending personalized notifications to the users based on their historical purchase decisions. This might help you boost your conversion rates.
5. Customer Support in Online Shopping App
Your e-commerce app shouldn’t just stick to the traditional customer support methods. Therefore, you can leverage the latest technologies and trends to provide better customer support. You can start by installing chatbots on your application for instant query redressal. It will help in saving time and money for your e-commerce business.
6. The Checkout Section
When a customer registers with your application, you already have all the vital information needed to facilitate shipping. You should avoid asking for the contact and shipping details again that you asked for in the beginning.
You should also avoid providing just one payment method to the user. Your checkout process should not be in multiple phases, and you should keep it as precise as possible.
You should use the contact and shipping information that the user has already provided as their default address and provide them with an option to change if needed. You should integrate the application with multiple payment methods to facilitate the purchase, including credit cards, bank transfers, UPI, cash on delivery, etc.
Providing an option to save cards at checkout also adds to the user experience quotient. Your checkout page should have an option for the user to edit the orders, and it should display all necessary information on a single page.
You should not limit yourself to personal judgment or call to analyze your e-commerce mobile app’s performance. You should add some of the most popular and widely accepted analytics tools to evaluate your application’s real-time performance.
8. Social Media Plugins
You should always add social media plugins in your application so that the users are able to share a product they like. This will help you obtain organic traffic from different sources.
These were some of the major dos and don’ts for creating an online shopping app that you could follow to reap the full-benefit of your creation. It will also help make the shopping experience better for the users and help you obtain more credibility in the industry.
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